|
| | THRESHOLD MOTTO IS SIMPLY THAT THE BEST IS ONLY GOOD ENOUGH FOR THEM - AND YOU |
AN ANATOMY OF THRESHOLD
The concept of the Moodies own record label was born some 12 months ago as an extension of the group's policy to retain as much control over their product as possible. In any artistic endeavour the most important aspect for the creative talent is to obtain complete artistic freedom within the terms of self expression. Moody Blue Ray Thomas explains:
"Threshold is our freedom and we hope to lend that same liberty to those artistes who join our label. We have established our success on the basis of composing and interpreting the kind of music which we like ourselves.
"It should be quite obvious that the happier you are in your work, the greater the mental release and consequently the better the product. People who buy a 'Threshold' recording can therefore be certain they are getting the best that the artist can produce.
"As musicians ourselves we know the frustrations and limitations of working for a huge impersonal concern, but as a smaller company we can relate to our artistes with some personal and sympathetic attention."
Apart from the five Moody Blues on the Board of Threshold Records the label manager is Tony Clarke - the gifted young producer who has been responsible for all the group's albums and is close enough to their ideals and attitudes as to often be thought of as the 'Sixth Moody Blue'. Tony lays considerable emphasis upon the importance of albums today.
"We are concentrating upon producing and encouraging the kind of talent and records which have some lasting quality", says Tony. "There is an ever increasing market for good progressive music with durable qualities as opposed to discs which are hits today and forgotten tomorrow".
Of the first exciting new discoveries on their own label the Moodies say:
"TRAPEZE are a Wolverhampton group who first came to the attention of John Lodge some months ago and we were all impressed by their original material and genuine desire to play good music. They are the kind of group who can sustain musical interest throughout an album.
"TIMON" is a Liverpool lad who has been around for some time but every time they have recorded him with a huge orchestra and an arrangement which has swamped him. He has some beautiful songs and we're giving him the chance to do what he wants - his way."
The Division of labour reached Chaplinesque proportions in most large companies to such an extent that one man is responsible for some small repetitious job which bores the pants off him after a time. A man who often never sees the fruits of his labour or never produces a whole creation cannot be expected to feel much devotion to the work. The Moody Blues believe by involving their artistes the initial creation, marketing and promotion they will give them that pride which results in the superior product.
|